Learner records and privacy
Adopted: March 2026 Responsible party: AgenticAdvertising.org engineering and program leadershipPurpose
This policy establishes how learner data is collected, stored, accessed, and retained in the AdCP certification program.What we store
For each learner who participates in the certification program:- Identity (name, email, organization)
- Module progress and status (not started, in progress, completed, tested out)
- Completion dates
- Assessment scores (per-dimension, internal only)
- Credentials earned and award dates
- Teaching checkpoints (concepts covered, learner strengths and gaps, preliminary scores)
- Post-completion feedback
Where data is stored
Learner records are maintained in two systems:- Application database (PostgreSQL) — progress, scores, checkpoints, feedback
- Certifier — credential badges, verification URLs, expiry tracking
Retention
Learner records are retained for a minimum of 7 years from the date of last activity, consistent with IACET accreditation requirements.Transcript access
Learners can view their progress and earned credentials at any time through the certification dashboard. Each credential includes a unique verification URL and QR code for third-party verification.Privacy
- Assessment scores are internal and never shared publicly. Only credential status (earned or not earned) is visible to others
- Teaching conversations may be used in anonymized, aggregated form to improve the curriculum. Individual conversations are not published or shared
- Learner feedback is reviewed in aggregate for curriculum improvement; individual feedback is not attributed publicly
GDPR: Learners may request data export or deletion by contacting certification@agenticadvertising.org. Deletion requests are honored except where retention is required for accreditation compliance (7-year minimum). In such cases, records are anonymized rather than deleted.