Intellectual property

AdCP certification intellectual property policy: ownership and usage rights for curriculum materials, assessments, and learner-created content.

Intellectual property

Adopted: March 2026 Responsible party: AgenticAdvertising.org leadership

Purpose

This policy clarifies ownership and usage rights for materials created and used in the AdCP certification program.

Course materials

Curriculum content — including lesson plans, assessment criteria, teaching notes, and exercises — is owned by AgenticAdvertising.org. These materials may not be reproduced or distributed without permission.

Protocol specification

AdCP is an open protocol. The certification program teaches the protocol; it does not grant or restrict rights to implement it. Completing certification does not confer any intellectual property rights over the protocol specification.

Learner-created content

Code and configurations created during build project modules (B4, C4, D4) remain the learner’s property. AgenticAdvertising.org does not claim ownership of learner implementations.

Conversation content

Teaching conversations may be used in anonymized, aggregated form to improve the curriculum. Individual conversations are not published or shared.

Credential marks

The AdCP Basics, Practitioner, and Specialist credential names and associated badges are trademarks of AgenticAdvertising.org. Credential holders may display their earned credentials in professional contexts.

Third-party content

Learning resources linked in modules point to the official AdCP documentation. Third-party trademarks referenced in curriculum examples belong to their respective owners.

Non-compliance

Unauthorized use of course materials or credential marks is subject to standard trademark and copyright enforcement.