Conflict of interest

AdCP certification conflict of interest policy: disclosure requirements and separation of commercial interests from curriculum and assessment decisions.

Conflict of interest

Adopted: March 2026 Responsible party: AgenticAdvertising.org program leadership

Purpose

This policy ensures that the AdCP certification program maintains objectivity and that commercial interests do not influence curriculum content or assessment outcomes.

Disclosure requirements

Anyone involved in curriculum design, assessment criteria definition, or scoring calibration must disclose:

• Employment by or investment in companies whose products are covered in the curriculum
• Advisory relationships with AgenticAdvertising.org member organizations
• Financial interest in certification outcomes

Disclosures are made to program leadership and reviewed before the contributor participates in curriculum decisions.

Separation of interests

• Curriculum content is based on the open AdCP protocol specification, not any single vendor’s implementation
• No module promotes a specific commercial product or service
• Assessment rubrics are defined before instruction begins and applied consistently across all learners

AI instruction

Addie follows operational rules defined by the curriculum team. Teaching methodology is documented in the instructional design framework and applied uniformly. Commercial interests do not influence how Addie teaches or scores.

Non-compliance

Undisclosed conflicts result in review of affected curriculum content and potential removal from the curriculum contributor role.