S2: Creative mastery

AdCP specialist module S2: Creative mastery. Format taxonomy across 20 channels, creative manifest spec, AI generation, compliance checks, and asset sync workflows.

S2: Creative mastery

Members only — Requires Practitioner credential. ~45 minutes with Addie. Combines hands-on lab and adaptive exam.

This specialist module tests your mastery of the creative protocol. You’ll work with sandbox agents to discover format requirements across channels, produce and adapt creative assets, sync them to publishers, and verify compliance. Addie evaluates both your hands-on work and your conceptual understanding.

Passing earns the AdCP specialist — Creative credential.

What you’ll demonstrate

• Discover format requirements and produce compliant creative assets
• Adapt a single creative concept across multiple channels and formats
• Sync creatives to publisher platforms and verify delivery
• Reason about format edge cases, accessibility, and provenance

Prerequisite reading

Core creative tasks

list_creative_formats

Format discovery: what specs does each publisher require?

build_creative

Creative generation and transformation from brand assets.

preview_creative

Preview creatives before deployment.

sync_creatives

Synchronize creative assets with publisher platforms.

Supporting concepts

Creative protocol overview

The creative protocol: assets, formats, manifests, and creative agents.

Creative specification

Formal specification for the creative protocol.

Formats reference

Format definitions, technical specs, and the renders structure.

Asset types

Images, video, audio, HTML5, and native asset specifications.

Creative manifests

Manifest structure: how creative packages describe their contents.

Channel guides

Channel-specific specs for video, display, audio, DOOH, and carousels.

Generative creative

AI-generated creative workflows and best practices.

Accessibility

Accessibility standards for advertising creatives.

Provenance

AI creative provenance and disclosure requirements.

Implementing creative agents

Architecture guide for building creative agents.

Creative governance

Creative governance

Feature-based creative evaluation: security scanning, regulatory compliance, and content categorization.

get_creative_features

The evaluation task that scores creatives against governance features.

Content standards

Buyer-defined content rules that constrain what creatives can contain.

Provenance verification

How governance agents verify AI creative provenance metadata.

Lab exercises

1. Format discovery — Query sandbox agents for supported formats, compare requirements across publishers
2. Creative production — Build a creative asset that meets a specific publisher’s format specs
3. Cross-platform adaptation — Adapt one concept across display, video, and native formats
4. Sync and verify — Sync creatives to a sandbox publisher and check delivery status

Assessment

Dimension	Weight	What Addie evaluates
Protocol mastery	30%	Complete creative lifecycle mastery
Cross-platform	25%	Adapts creatives across channels and formats
Compliance	25%	Configures disclosures and regulatory requirements
Analytical skill	20%	Interprets creative feature evaluation results

Passing threshold: 70%.

Start this module

Start S2 with Addie

“I’d like to start the creative specialist module.”