Any learner or stakeholder may raise a concern about the AdCP certification program. This policy describes how complaints are filed, investigated, and resolved.
A complaint is considered resolved when the program has investigated the concern and communicated the outcome to the complainant. Possible outcomes include: corrective action taken, curriculum updated, policy clarified, or concern determined to be unfounded with explanation provided.If the complainant disagrees with the resolution, they may request escalation.
Internal: If a complaint is not resolved satisfactorily, learners may escalate to AgenticAdvertising.org leadership by replying to the resolution email with a request for escalation. Leadership will review within 10 business days.External: If AgenticAdvertising.org holds an active external accreditation applicable to the complaint, and internal resolution is unsatisfactory, learners may contact the relevant accreditation body under that body’s published complaint process.